We understand the science of how people interact with digital screens and what causes activations to occur.
We live in a time of deep transformation. Technology, on one hand, is disrupting every industry, proving new products that can affect the way we live. Neuro-scientists and Psychologists, on the other hand, are making enormous breakthroughs, revealing new information about our memory, emotions and so on. These two disciplines are typically implemented separately, whereas the real opportunity for marketers will be in the combination of the two and in the rise of areas like “persuasive technologies” and “neuro-marketing.”Read More